Video games are young as far as entertainment mediums go, but no time has been wasted taking in the most time-honored artistic endeavour: Cross-brand synergy! Just like movies, books, comics, and music before, games have played host to all of your favorite #brands.
But we’re not just talking about simple in-game advertising, such as brief and otherwise harmless product placement. We’re talking about companies that commission games that revolve entirely around their product, leaving everyone else confused.
There are more than a few examples of the phenomenon, but we’re pretty sure that these five are the craziest advergames ever. Feel free to contribute some of your favorite in the comments.
Here’s a bone-chilling sentence to type: there were several food-related advergames before Cool Spot released in 1993. Kool-Aid Man was released on Atari 2600 in 1983, Yo! Noid hit NES in 1990, and M.C. Kids came in 1992. But none of those games starred the tiniest part of a company’s logo come to life.
Indeed, all 7 Up bothered to do in creating a mascot for their fizzy water was draw arms, legs, and sunglasses on the dot separating 7 and Up. Somehow, someone decided that Spot had enough personality to star in a video game which, incidentally, wasn’t the worst thing in the world. Tommy Tallarico’s soundtrack was highly listenable, at least.
The existence of a Cool Spot game is pretty nutty, to say the least, but it’s overshadowed by an advergame that has become legend since its release.