Mattrick: Xbox One ‘Over-Delivering Value’
Between doubling down on the Xbox One’s DRM policies and announcing a fairly steep $499 price point, Microsoft has been getting hit with criticism from all sides. With Sony launching the PlayStation 4 without the same restrictions for $100 less, many feel that Microsoft will have a rough go of it when the two rival machines launch later this year.
Microsoft is plenty confident, however, with Microsoft’s head of interactive entertainment Don Mattrick telling Bloomberg TV that the Xbox One will be “delivering thousands of dollars of value” to its users.
“It’s a lower number than some of the analysts had forecasted,” Mattrick said of the price point. “We’re over-delivering value against other choices I think consumers can get. Any modern product you look at these days and $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people so I think they’re going to love it when they use it.”
Mattrick was also asked what Microsoft could offer customers to justify the $100 gap between the Xbox One and the PlayStation 4.
“We’ve got a bunch of unique assets. We start with Xbox Live, we have the largest community in the world with over 46 million members. We have innovation that’s unique to Xbox One; our Kinect sensor and SmartGlass are two great examples. We have services like Skype, the ability to drive search and internet exploration. We have a partnership with the NFL. We announced innovation with Halo, we’re going to be doing both the TV series and launching a new Halo — Halo 5 — so we’ve got exclusive content and a commitment to be the best.”
Microsoft seems to be leaning heavily on entertainment options bringing customers to the Xbox One, but one can’t help but feel that those simply wanting games won’t be so easily swayed. And did anyone seriously predict a price point higher than $500 after the disastrous “five hundred and ninety-nine US dollars” PS3 launch in 2006?
What say you? Let us know in the comments below.