A very popular saying is, “You should never judge a book by its cover.” Oddly enough, this quote is relevant to all aspects in life including video games. Marketing teams work tirelessly for each game launch to choose the perfect cover art for its product that will draw gamers in and entice them to purchase the game even if they know very little about it. It’s a science and an art and these guys don’t get enough credit for the hard work they put in. Sometimes, these cover arts can look fantastic, but the end product just doesn’t reflect the quality on the cover. Thankfully, the complete opposite can be just as true.
We’ve taken a look back and forward at this generation and nailed down hundreds of cover arts to what we feel are the best 5 in the industry. They’re included below.
BEYOND: Two Souls
The Cover Art for BEYOND: Two Souls was released only recently, but its immediate impact for being an excellent choice for the game was instantaneous. The cover features the main character, Jodie, voiced by Ellen Page, seemingly looking down with her eyes closed. The background gives off the feeling as though her world is shattering around her and there is little that can be done about it. It remains to be seen whether or not the game will live up to the anticipation established by the cover alone, but we look forward to finding out.
This generation, BioShock is just one of those games that can’t do anything wrong. Not only was it easily considered a Game of the Year, but the cover art for the title was superb as well. It prominently displayed a Big Daddy with his evil looking Little Sister to his right. They’re standing at the beginning of one of the underwater walkways in Rapture and you can just tell before even beginning this experience that these two are going to be bad news for you as the protagonist. It’s very hard to argue that the game didn’t live up to the cover art at all.