Ubisoft: Gamers Are “Ready” for Always Online
In a surprising turn of events, Ubisoft’s Montreal CEO, Yannis Mallat believes that audiences are already ready for an always online experience. This is a shocking turn of events considering the backlash Microsoft has received amid rumors of an always-online Xbox coming next generation.
Speaking with The Guardian, Mallat revealed that he thinks most people are already always online through other devices.
“I would say that a lot of people are already always online through other devices,” he said when asked about whether or not the audience is ready for always online consoles. “I would suspect that the audience is ready.”
Mallatt added: “The answer lies in the question – as soon as players don’t have to worry, then they will only take into account the benefits that those services bring. And I agree, these services need to provide clear benefits.
“It’s important to be able to provide direct connections between us and our consumers, whether that’s extra content or online services, a lot of successful games have that.”
It will be interesting to see how the gaming crowd reacts to this one. Of course, Mallat isn’t simply telling people to just “deal with it.”